Home » Hollywood 2.0 » written by Pizzolo » Currently Reading:

The Television Will Not Be Revolutionized

April 27, 2009 Hollywood 2.0, written by Pizzolo No Comments

Back in October when I predicted the tumbling of film companies, I didn’t expect it to start with our very own distributor. D’oh!
R.I.P. Ryko… you’ve been awesome to us and amazing to all fans of outsider cinema.

It’s been awhile since my last blog, mostly because Brian tells me that my blog postings are too antagonistic and bad for business. The funny thing is right after that last post, US retail went into cardiac arrest… so maybe Brian’s right. Ah well, let’s see how much damage I can do this time around.

Like everybody else, we’ve been reeling for about 8 months. Truth be told, it’s all been pretty rocky since Tower went under… but then in August of 2008 things went from being rocky to being Rocky II (…we’re just trying to hold on longer enough to get pummeled by Clubber Lang). A lot of our fellow labels have gone under or at least circled the wagons, and we’ve had to slim down ourselves… but luckily our overhead is already ridiculously low.

Anyway, during my radio silence we’ve embarked on a few experimental ‘Hollywood-2.0′ strategies, so I’m gonna start laying those out and analyzing the results. For some reason I’m magnetized to attract spam, so we have to approve comments until we figure out how to avoid pages and pages of comments about adding inches… but feel free to comment and tell me just how wrong I am about everything and Brian will make sure we approve those hateful rants to teach me a lesson.

Share and Enjoy:
  • Print this article!
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks

Comment on this Article:







Visit some of our projects

AdvertisementAdvertisementAdvertisementAdvertisement

Recent Comments

  • Ryan O: Great article. Or "post" as you kids call it these days. Esp...
  • Humble Mac User: Damn the popularity of the iPhone. I don't really give a shi...
  • vik: Good idea. Thanks...
  • Mike Jones: I hear ya... FCP7 is not just a profound disappointment, it'...
  • Pizzolo: Comic Con is kind of the inverse of a pregnancy test. Gen...

RSS Halo-8 news blog

RSS Godkiller news blog

Become a Member

Hollywood-2.0 features a new members-only section of Premium Content: actionable information on how to effectively Develop, Produce, Distribute, and Market your project. Click here for more information.

Premium Content

H2.0 the book – Chapter 1: The Producer-Marketer

July 9, 2009

H2.0 the book – Chapter 1: The Producer-Marketer

This is the first chapter of our work-in-progress book “Hollywood-2.0: An Actionable System for Developing, Producing, Distributing, & Marketing Your Project in a Changing Media Landscape.”
Chapter 1 is titled “The Long Tail of Death, The Evil Aggregator Empire, The Decline of Distribution, and You: The Producer-Marketer.” While we pride ourselves on this book’s commitment to [...]

Featured Stories

Sorry, Comics, But You’re Fucked

April 24, 2010

Sorry, Comics, But You’re Fucked

The iPad is great news for comics junkies who aren’t yet overstimulated by too much digital content and for comics creators who see their stories as loss leaders for movies and action figures… the rest of you are fucked.

Don’t call it a comeback, I’ve been here for years.

January 7, 2010

Don’t call it a comeback, I’ve been here for years.

I bailed on this blog in the middle of last year because I got too busy to think. I really was too busy to think for a while, then I just got lazy. But then Pizzolo busted my balls and said that people actually like this blog, and that I’m easier to deal with when [...]

There’s a bridge from the Internet to your TV–Steve Jobs & Bill Gates are the trolls under it

July 15, 2009

There’s a bridge from the Internet to your TV–Steve Jobs & Bill Gates are the trolls under it

It’s like if you and I wanted to hang out and there’s a perfectly safe path between our houses, but Steve Jobs and Bill Gates erected bridges and demanded we pay tolls and they spent millions marketing their bridges so we think we have to take them… but their bridges aren’t crossing a raging river, they’re just crossing a path that’s actually EASIER for us to take than their stupid bridges.

I’m an Internet Filmmaking Millionaire and SO CAN YOU!

July 3, 2009

I’m an Internet Filmmaking Millionaire and SO CAN YOU!

There have always been indie film snake oil salesmen. Back in the heyday of the 90s Indie Film Boom there were gazillions of books telling you how if you just sold your car, sold your blood, or sold out your family’s mortgage you too could sell a film at Sundance and be an overnight multi-millionaire. [...]

Making An Illustrated Film – Godkiller

June 30, 2009

Making An Illustrated Film – Godkiller

This week I’m back to work on “Godkiller,” Halo-8’s first Illustrated Film. An Illustrated Film is a highly stylized animated movie that mixes original graphic novel illustrations with motion graphics and dramatic voice performances to create an edgy new style of story telling. Its like Liquid Television meets Ralph Bakshi, allowing us to tackle stories [...]

Video Cinematic

Don’t call it a comeback, I’ve been here for years.

January 7, 2010

Don’t call it a comeback, I’ve been here for years.

I bailed on this blog in the middle of last year because I got too busy to think. I really was too busy to think for a while, then I just got lazy. But then Pizzolo busted my balls and said that people actually like this blog, and that I’m easier to deal with when [...]

Worm In The Apple

August 17, 2009

Worm In The Apple

Apple has long made a selling point out of its supposedly virus proof operating system. I vaguely remember running some version of Norton on my Mac based Avid’s back in the late 1990s, but that went away with OSX. I don’t know anything about the dissemination of malicious code, but I’ve always assumed that there [...]

Video Color Grading – The Sober Truth

August 14, 2009

Video Color Grading – The Sober Truth

My first year in Los Angeles, I spent 7 or 8 months as a Telecine assistant in the Valley. The shop was a really low budget operation without many clients, or much working equipment, and the colorist that trained me was a drunk. He would roll in sometime after 10:30 each day, and, teaching through [...]

Final Cut Pro 7 – I Want To Believe

August 12, 2009

Final Cut Pro 7 – I Want To Believe

It seems like I’ve been doing a lot of Apple bashing lately. There was my post about the American Cinematic Editors vs. Final Cut Pro, and a couple weeks before that I predicted the imminent death of Final Cut Pro. I’m not not coming down on the products they provide, but I do have a [...]

Brand Cameron

August 10, 2009

Brand Cameron

James Cameron made a big splash at Comic Con San Diego by previewing 24 minutes of Avatar for an eagerly receptive audience. Cameron has been hyping the 3D imaging technology behind Avatar for the last two years, only to spend the last 6 months tempering expectations in advance of the Comic Con preview. The preview [...]

Hollywood 2.0

Sorry, Comics, But You’re Fucked

April 24, 2010

Sorry, Comics, But You’re Fucked

The iPad is great news for comics junkies who aren’t yet overstimulated by too much digital content and for comics creators who see their stories as loss leaders for movies and action figures… the rest of you are fucked.

10s & 1s: Not Getting Bad Reviews? Try Harder.

October 15, 2009

10s & 1s: Not Getting Bad Reviews? Try Harder.

Good reviews are better than mediocre reviews, but if you’re not getting bad reviews then I have two words of advice for you: try harder.

The Curse of A FILM BY…

September 15, 2009

The Curse of A FILM BY…

There’s been a long-running debate on directors taking (demanding?) the “A Film By” credit on movie key art. I’m kind of indifferent to it. I personally don’t take the credit but that’s just me… hell, I’d prefer all my work be anonymous if I could effectively produce & market that way. So I don’t have a dog in this race, but I do have a unique observation on the whole thing…

If you can’t be the guest of honor, be the one who doesn’t belong there

August 23, 2009

If you can’t be the guest of honor, be the one who doesn’t belong there

In my opinion, there are two reasons to be someplace: be the guest of honor or be the one who doesn’t belong there.
Example: I was lucky enough to be included in the Horror Comics Into Film panel Peter Katz organized at Comic Con last month. At risk of hurting my fellow panelists’ feelings, I imagine [...]

All Marketing Is Local

July 31, 2009

All Marketing Is Local

Your job is to cultivate a core following that cares about your message and what you do, and will support you with cash-purchases and positive word of mouth as you create your body of work. That process cannot be outsourced to spambots and massmarket advertising, it can only be done one personal connection at a time. Only once you’ve built that support network can you potentially benefit from the wholesale-politicking of massmarket distribution.