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This is the first chapter of our work-in-progress book “Hollywood-2.0: An Actionable System for Developing, Producing, Distributing, & Marketing Your Project in a Changing Media Landscape.”
Chapter 1 is titled “The Long Tail of Death, The Evil Aggregator Empire, The Decline of Distribution, and You: The Producer-Marketer.” While we pride ourselves on this book’s commitment to [...]
The iPad is great news for comics junkies who aren’t yet overstimulated by too much digital content and for comics creators who see their stories as loss leaders for movies and action figures… the rest of you are fucked.
I bailed on this blog in the middle of last year because I got too busy to think. I really was too busy to think for a while, then I just got lazy. But then Pizzolo busted my balls and said that people actually like this blog, and that I’m easier to deal with when [...]
It’s like if you and I wanted to hang out and there’s a perfectly safe path between our houses, but Steve Jobs and Bill Gates erected bridges and demanded we pay tolls and they spent millions marketing their bridges so we think we have to take them… but their bridges aren’t crossing a raging river, they’re just crossing a path that’s actually EASIER for us to take than their stupid bridges.
There have always been indie film snake oil salesmen. Back in the heyday of the 90s Indie Film Boom there were gazillions of books telling you how if you just sold your car, sold your blood, or sold out your family’s mortgage you too could sell a film at Sundance and be an overnight multi-millionaire. [...]
This week I’m back to work on “Godkiller,” Halo-8’s first Illustrated Film. An Illustrated Film is a highly stylized animated movie that mixes original graphic novel illustrations with motion graphics and dramatic voice performances to create an edgy new style of story telling. Its like Liquid Television meets Ralph Bakshi, allowing us to tackle stories [...]
I bailed on this blog in the middle of last year because I got too busy to think. I really was too busy to think for a while, then I just got lazy. But then Pizzolo busted my balls and said that people actually like this blog, and that I’m easier to deal with when [...]
Apple has long made a selling point out of its supposedly virus proof operating system. I vaguely remember running some version of Norton on my Mac based Avid’s back in the late 1990s, but that went away with OSX. I don’t know anything about the dissemination of malicious code, but I’ve always assumed that there [...]
My first year in Los Angeles, I spent 7 or 8 months as a Telecine assistant in the Valley. The shop was a really low budget operation without many clients, or much working equipment, and the colorist that trained me was a drunk. He would roll in sometime after 10:30 each day, and, teaching through [...]
It seems like I’ve been doing a lot of Apple bashing lately. There was my post about the American Cinematic Editors vs. Final Cut Pro, and a couple weeks before that I predicted the imminent death of Final Cut Pro. I’m not not coming down on the products they provide, but I do have a [...]
James Cameron made a big splash at Comic Con San Diego by previewing 24 minutes of Avatar for an eagerly receptive audience. Cameron has been hyping the 3D imaging technology behind Avatar for the last two years, only to spend the last 6 months tempering expectations in advance of the Comic Con preview. The preview [...]
The iPad is great news for comics junkies who aren’t yet overstimulated by too much digital content and for comics creators who see their stories as loss leaders for movies and action figures… the rest of you are fucked.
Good reviews are better than mediocre reviews, but if you’re not getting bad reviews then I have two words of advice for you: try harder.
There’s been a long-running debate on directors taking (demanding?) the “A Film By” credit on movie key art. I’m kind of indifferent to it. I personally don’t take the credit but that’s just me… hell, I’d prefer all my work be anonymous if I could effectively produce & market that way. So I don’t have a dog in this race, but I do have a unique observation on the whole thing…
In my opinion, there are two reasons to be someplace: be the guest of honor or be the one who doesn’t belong there.
Example: I was lucky enough to be included in the Horror Comics Into Film panel Peter Katz organized at Comic Con last month. At risk of hurting my fellow panelists’ feelings, I imagine [...]
Your job is to cultivate a core following that cares about your message and what you do, and will support you with cash-purchases and positive word of mouth as you create your body of work. That process cannot be outsourced to spambots and massmarket advertising, it can only be done one personal connection at a time. Only once you’ve built that support network can you potentially benefit from the wholesale-politicking of massmarket distribution.
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